Interview Essay Example | Topics and Well Written Essays - 1000 words - 1

Interview - Essay Example This paper will discuss the problems experienced by Asian immigrants during their stay in USA. Being an immigrant in the USA, it is very hard to find a job even with good academic qualifications. The country has a culture of prioritizing the Native Americans and hence the immigrants find it hard to find a job. The job market is USA is flooded making many people unemployed. This situation makes it difficult for Asians to find jobs in USA. The expectations of the immigrants are very high due to the country’s economic position but in the end they feel very disappointed (Waters, Mary and Karl 429). Most of the employers will be reluctant to choose an immigrant over an American. The employers have a perception that the Americans are better than the Asian immigrants in all ways. To find a job, the Asians will have to obtain a work permit. Obtaining a work permit is very easy for Americans but very troublesome for the immigrant, the process that the immigrant is required to go through are very complex and most of them give up in the process. There is a lot of scrutinies and the requirements to obtain a permit are high. This is a discouraging factor to immigrant and most of them end up doing dirty jobs in order to survive. The interview I did on Kawon Kim Park who is an Asian immigrant proved that most Asian immigrants will want to study in the USA but not work in the USA. She was certain that after school she wouldn’t want to work in the USA due to the high competition especially for the Immigrants. According to a report by the AAPI initiative, the average poverty level of Asian immigrants in USA is 12.6 which is below the average USA poverty level (AAPI initiative retrieved from http://www.whitehouse.gov/administration/eop/aapi/data/critical-issues). Such statistic creates an impression that life is difficult for Asian immigrants in the country. The statistics indicate that over 61% of the Asian immigrants

Data Collection Plan Essay Example for Free

Data Collection Plan Essay Abstract Postoperative Pulmonary complications (PPC) such as atelectasis, impaired gas exchange, pneumonia and acute respiratory failure (ARF) are not uncommon in patients undergoing major surgery and are a leading cause of increased patient morbidity, mortality and increased length of hospital stay (Yoder, Sharma, Hollingsworth, Talavera, Rice, 2013). Healthcare professionals are now expected to give patients verifiably effective treatments by implementing current evidence based practice (EBP). In order to do so, interventions to prevent PPCs must be investigated. The aim of this study was to evaluate the effectiveness of adding incentive spirometry (IS) to traditional postoperative chest physiotherapy (CPT) and respiratory care. Eighty patients between 30 and 50 year old who had undergone surgery participated in the study. Patients were divided into two groups: the intervention group where IS was used in addition to the traditional CPT, and the control group which included only traditional CPT. The results obtained in the investigation indicated that there were significant differences between both groups at the end of the study in terms of PPCs and hospital length of stay (LOS). Conclusion: Addition of IS to postoperative care helped in controlling PPCs. Keywords: postoperative pulmonary complication, incentive spirometer, chest physiotherapy, length of Stay Research Question In postsurgical patients, how does using incentive spirometer, compared to not using incentive spirometer, affect incidence of PPCs and hospital LOS? Hypothesis Because the risk for developing PPCs is not well studied specific numbers of occurrences are difficult to predict. However, it was hypothesized that patients who incorporated IS as part of their postoperative care would have a clinically significant decrease in the occurrence of PPCs and hospital LOS compared to those who did not incorporate IS into their postoperative care. Data Collection A quasi-experimental control trial was conducted from February 1, 2014 to May 31, 2014. The lead researcher, Adrienne Hinson, collected the data personally. During the four month study, eighty patients ranging in age from 30 to 50 years old who were undergoing surgery where the abdomen or chest was opened were selected randomly from the General Surgery Department at McLeod Regional Medical Center in Florence, SC. On sampling days, patients meeting the criteria were numbered chronologically based on their surgery time. For eighty consecutive business days, one of the patients was chosen randomly using a random numbers table created on Microsoft Excel. Patients who had recently been diagnosed with or treated for acute pulmonary complications, those who could not be instructed or supervised to assure appropriate use of the IS, and patients whose cooperation or comprehension was lacking were excluded from the study. All appropriate procedures were used to safeguard the rights of study participants. The study was externally reviewed by the hospital’s institutional review board before data collection began. Patients received verbal and written explanations of the study purpose and data collection procedures and after indicating willingness to participate in the study, voluntary informed consent was obtained (See Appendix A). Information included within the informed consent included participant status; participants were told which postoperative activities were routine, and which activities were being evaluated. Participants were informed that the data collected about them would be used for research purposes. The overall goals of the research, to evaluate to addition of IS to postoperative care, was described to patients. Participants were informed about which types of data would be collected, what procedures they would undergo, and how they were selected. The time frame of the commitment was defined as beginning on post-op day one and lasting until their follow up  visit after discharge. Information regarding funding was available to participants. All participants were educated on potential risks and benefits of participation. Finally, patients were assured that their privacy would be protected at all times and that they would be allowed to withdraw from the study at any point during their hospital stay (Polit Beck, 2012). The patients were deliberately placed into one of two experimental groups. Deliberate placement reduces confounding by ensuring the two groups were comparable when age, sex, smoking history, type of surgery and post-operative analgesia were compared. The control group consisted of 40 patients who underwent routine chest physiotherapy (CPT) postoperatively, as recommended by the Clinical Practice Guidelines set forth by The Agency for Healthcare Research Quality (2011). A physiotherapist supervised and assisted the treatment twice a day in the first two postoperative days and once a day from the third to the tenth days. During any session, the patients performed three to five deep breaths interspersed with periods of quiet breathing followed by two or three coughs or huffs with support from a pillow at least 10 times over a 15 minutes period. Additional techniques such as positioning and chest wall percussion were applied if breathing and coughing exercises alone were not effective in clearing excessive or retained pulmonary secretions. Patients were instructed to perform coughing and deep breathing exercises independently every hour while awake. The treatment group consisted of the remaining 40 patients who also followed the same Clinical Practice Guidelines but also received breathing exercise training with IS (Voldyne Volumetric manufactured by Sherwood Medical Company U.S.A.) In addition to the routine chest physiotherapy up to the tenth postoperative day. Application of breathing training with incentive spirometry was applied for five minutes, five times a day (El-Marakby et al., 2013). Monitoring began immediately postoperatively and continued until discharge. Hospital LOS was documented for each patient, along with whether or not the patient developed a PPC within 10 days of surgery. The researcher rounded on each hospitalized patient daily to ensure compliance and to update discharges and PPC diagnoses. In order to determine LOS, participant observation was used as a tool to collect data. LOS was calculated by subtracting day of admission from day of discharge. Date of admission was the date of surgery for all participants. Date of discharge was determined  by the surgical teams, who were blinded to the study and therefore measures are not likely to be influenced by reactivity (Polit Beck, 2012). PPCs were defined as any pulmonary abnormality that produced identifiable disease or dysfunction, was clinically significant, and adversely affected the postoperative clinical course (Hayden, Mayer, Stoller, 1995). Patients were monitored daily for 10 days for the diagnosis of a PPC. Given this definition, PPCs documented included atelectasis, pneumonia, acute respiratory failure, and exacerbation of COPD. Along with physical assessment and past history, biophysiological measures were used as data collection tools to aid in the diagnosis of PPCs (See Appendix C). Equipment and lab analysis were readily available and tests for biophysiological measures were completed by the appropriate staff at McLeod Regional Medical Center. Ordering tests and the interpretation of results was fulfilled solely by the healthcare providers as deemed necessary. The researchers were not responsible for diagnosing PPCs, but rather the observation and recording of data. Biophysiological measures for diagnosing acute respiratory failure include a low level of oxygen; a pulse oximetry falling below 80% saturation on room air or when arterial blood gas shows PaO2.

OBriens Things They Carried Essay: Truth, Fiction, and Human Emotion

The Things They Carried: Truth, Fiction, and Human Emotion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many levels of truth in Tim O'Brien's The Things They Carried. This novel deals with story-telling as an act of communication and therapy, rather than a mere recital of fact. In the telling of war stories, and instruction in their telling, O'Brien shows that truth is unimportant in communicating human emotion through stories. O'Brien's writing style is so vivid, the reader frequently finds himself accepting the events and details of this novel as absolute fact. To contrast truth and fiction, the author inserts reminders that the stories are not fact, but are mere representations of human emotion incommunicable as fact. O'Brien's most direct discussion of truth appears in Good Form. He begins with, "It's time to be blunt," and goes on to say that everything in the book but the very premise of a foot soldier in Vietnam is invented. This comes as a shock after reading what seems to be a stylized presentation of fact. In the sequence of Speaking of Courage followed by Notes, O'Brien adds a second dimension of truth to a story so vivid that the reader may have already accepted it as the original truth. In Notes, O'Brien steps out of the novel and addresses the reader to discuss the character, Norman Bowker, and the formation and history of the previous story, Speaking of Courage. In a letter from Norman Bowker, Tim O'Brien is asked to write a story about his part in the war. In discussing this, O'Brien presents an elaborate picture of the story's development and the main character's real-life demise: "Speaking of Courage" was written in 1975 at the suggestion of Norman Bowker, who three years later hanged himself in the locker room of a YMC... ...O'Brien goes beyond the telling of war stories in The Things They Carried to say something larger about the art and purpose of story-telling. Contrasting truth and fiction, O'Brien shows that the truth cannot always communicate human emotion. O'Brien's personal guilt at seeing a man die from a grenade blast is real, and must be communicated as such in a story. Norman Bowker's guilt at seeing Kiowa sink into the muck leaves him with a sense of direct personal failure. By incorporating this sense of failure into fictional events, O'Brien is able to communicate the true human emotion behind the story, rather than just the facts. Above and beyond a simple set of war stories, The Things They Carried reduces fiction to the very heart of why stories are told the way they are. Works Cited: O'Brien, Tim. The Things They Carried.New York: Penguin Books USA Inc., 1990.   

Ethnic entrepreneurs, ethnic precincts and tourism: The case of Sydney, Australia Essay

Australia, one of the most cosmopolitan of contemporary western societies, has a long history of immigrant entrepreneurship, with many ethnic groups significantly over-represented in entrepreneurial activities, particularly in the small business sector of the Australian economy. Immigrant enterprises, mainly small businesses, generate significant economic growth, employment opportunities and import export activity across a broad range of industries in Australia. The experiences of immigrant entrepreneurs in Australia vary considerably, with diversity in pathways to immigrant entrepreneurship in Australia evident for both male and female immigrant entrepreneurs. This means that `one size will not fit all, pointing to the need for a diverse, complex policy response to immigrant entrepreneurship in Australia today. In Australia, immigrants have a slightly higher rate of entrepreneurship (18.8%) than non immigrants (16.3%). However, some immigrant groups, such as the Koreans, have much higher rates of entrepreneurship compared to non-immigrants and other immigrant groups. In order to understand the dynamics of immigrant entrepreneurship (Waldinger et al., 2010), stressed the importance of understanding the interaction between the group characteristics of immigrant communities and the opportunity structure in their host country when they settled. This in turn helps explain the rates of entrepreneurship and the characteristics of immigrant enterprises. Light and Rosenstein (2009) developed the concept of group characteristics in more detail. Immigrants draw on ethnic resources, they argued, which include ‘ethnic ideologies, industrial paternalism, solidarity, social networks, ethnic institutions and social capital’. Immigrants also have access to class and other resources that they bring to entrepreneurship and to the ‘ethnic economy’ (Light and Gold 2010). Immigrant entrepreneurship continued to be a feature in Australia in the post-1945 period as Australia embarked on a large scale immigration program that delivered nearly 7 million immigrants, with immigrants a greater proportion of the Australian population than most other western nations (OECD 2011). The ethnic diversity of contemporary Australian society is reflected in the Australian small business sector. In Australia, as in other countries, restaurants, food and other retailing are areas of the economy with a strong immigrant presence (Collins and Low 2010). Australia is shaped by the intersection of a number of factors: ethnic resources and networks, class resources, regimes of regulation, inclusion/exclusion, opportunity, gender, radicalization and family. Collins and Low (2010) argued that while the international research rightly stressed the extent to which immigrant entrepreneurship is embedded in family relationships with immigrant women playing an important role in their husband’s businesses, it is important to recognize the many immigrant women themselves become entrepreneurs in their own right. One key fact that emerges from the Australian research is the increasing diversity of the paths to immigrant entrepreneurship (Collins 2009). Some immigrants arrive in Australia as successful business migrants with ample start-up capital. Other immigrants arrive with high professional and educational qualifications to enable them to fill labour shortages in the corporate sector, though minority immigrants often reach an ‘accent ceiling’ that constrains their promotion opportunities. Others tread the ‘traditional’ path from low-wage jobs to entrepreneurship. Finally, some immigrants see entrepreneurship as an alternative to unemployment and take advantage of federal government programs to assist the unemployed to establish business enterprise. The Australian research on immigrant entrepreneurship (Collins, 2009) shows that there is increasing diversity in the paths that new immigrants take to entrepreneurship: some were previously unemployed, while others were manual labourers before opening a small business. Some must attain university qualifications that are prerequisites for entering the professions (such as doctors, dentists, accountants and lawyers) and opening a private practice, others leave corporate jobs to become entrepreneurs, while still others, business migrants were already established as entrepreneurs before migrating to Australia. The Australian research also points to a diversity of class background among and between birthplace groups of immigrant entrepreneurs (Collins, 2011) and a great diversity in educational achievement. Australian immigrant enterprises are very diverse, and so policy is required to respond to that diversity. While many immigrant enterprises produce or sell ethnic products such as food, coffee or artifacts, many others do not. Immigrant entrepreneurs are spread across the economy, with businesses in the services sector of the economy, including retail, real estate, finance, media and tourism. Others are professionals such as doctors, dentists and architects who run their own private practices. The Federal Australian Government promotes immigrant entrepreneurship directly though it’s permanent and temporary immigration policy (Collins, 2011). Australia introduced an Entrepreneurial Migration Category in November 1976 to allow immigrant entrepreneurs with detailed business proposals and capital to enter Australia under the permanent migration programme as migrant settlers. Over the years this policy has been fine-tuned in the wake of the identification of anomalies in the programme. Evaluations of this programme suggest that it is largely successful. Today business owners, senior executives and investors can apply for a visa under the Business Skills category. The main problem appears to be in attracting a sufficient number of entrants under this category, with Australia facing strong competition from other Western countries, including Canada. In March 2003 three Business Skills Processing Centres were opened and a two-stage process was introduced, whereby business migrants are granted a Business Skills (Provisional) visa for four years. If they establish a business or maintain their legal investment over the four-year period they become eligible to apply for a Business Skills (Residence) visa, an entrepreneurial pathway to permanent residence in Australia. A direct permanent residence category is still available for high-calibre business migrants sponsored by State and Territory governments, known as the Business Talent visa. In addition to these immigration policy initiatives, a number of Federal Government agencies assist immigrant entrepreneurship, directly or indirectly. One Federal scheme, the New Enterprise Incentive Scheme (NEIS), was designed to assist cash-poor unemployed people in entering the setting-up phase of a business enterprise, allowing them to take advantage of business training and draw on future unemployment benefits during the period in which the business enterprise is being established. The State governments play a key role in the regulation of enterprises in Australia, including those owned by immigrants. These regulations relate to issues such as health and safety requirements and employment conditions, including wages, impacting on immigrant and non-immigrant entrepreneurs. For example, a decision in the 1980s to permit outdoor dining in the State of New South Wales meant that al fresco eating became possible for the first time. Today many immigrant enterprises are concentrated in the food industry, with ethnic restaurants and cafes, most with outdoor tables, in evidence across metropolitan and regional Australia. Ethnic precincts are key spatial sites though, significantly, not the only sites of the ethnic economy in the city (Collins, 2011). In central or suburban parts of the city, ethnic precincts are essentially clusters of ethnic or immigrant entrepreneurs in areas of the city that are designated as ethnic precincts by place marketers and Government officials. They are characterized by the presence of a substantial number of immigrant or ethnic entrepreneurs who populate the streets of the precinct selling food, goods or services to co-ethnics and non-co ethnics alike. Ethnic precincts come in a number of forms. Often they tend to be associated with one ethnic group, as evinced by districts. Each of these ethnic precincts has been developed with the financial and marketing support of local government. Ethnic festivals become key moments in promoting the precinct to a broader clientele, including tourists. Promotion of ethnic festivals is a key element of any strategy to promote immigrant entrepreneurship. Policies designed to develop and promote ethnic precincts (Collins and Kunz, eds,2010), the ethnic economy and urban ethnic tourism(Rath, ed, 2010) will, in turn, help the immigrant entrepreneurs whose small businesses are located in clusters in particular. The important growth in female immigrant entrepreneurship in Australia, like other countries, also suggests a need for policies to be sensitive to matters related to intersection of ethnicity and gender. This area requires further research in Australia. Moreover, minorities face barriers in respect to language difficulties and racism and prejudice, issues that do not confront non-immigrant entrepreneurs. References Collins, J and Low. A. (2010)â€Å"Asian female immigrant entrepreneurs in Small and Mediumsized Businesses in Australia†, Entrepreneurship & Regional Development, Volume 22 Issue 1, January 2010, pp 97-111. Collins, J. (2009), â€Å"Ethnic Diversity Down Under: Ethnic Precincts in Sydney†, International Journal of Diversity in Organisations, Communities and Nations, no. 4, pp. 1043-53. Collins, J. and Kunz, P. (2010), â€Å"Ethnic entrepreneurs, ethnic precincts and tourism: The case of Sydney, Australia† in Richards, G. (ed.), Tourism Creativity and Development, London and New York: Routledge, pp. 201-14. Collins, J. (2011), â€Å"Ethnic Diversity Down Under: Ethnic Precincts in Sydney†, International Journal of Diversity in Organisations, Communities and Nations, no. 4, pp. 1043-53. Collins, J. and Kunz, P. (2010), â€Å"Ethnic entrepreneurs, ethnic precincts and tourism: The case of Sydney, Australia† in Richards, G. (ed.), Tourism Creativity and Development, London and New York: Routledge, pp. 201-14. Light, I. and Rosenstein, C. (2009), Race, Ethnicity and Entrepreneurship in Urban America, Aidine de Gruyter, New York.Light, I. and Gold, S. J. (2010), Ethnic Economies, Academic Press, San Deigo.OECD (2010), Open for Business: Migrant Entrepreneurship in OECD Countries, OECD Publishing, Paris.OECD (2011), International Migration Outlook: SOPEMI 2011, OECD Publishing.http://dx.doi.org/10.1787/migr_outlook-2011-en Rath, J. (ed.) (2010), Tourism, Ethnic Diversity and the City, New York: Routledge. Stromback, T. and Malhotra, R. (1994), Socioeconomic Linkages of South Asian Immigrants with their Country of Origin, Canberra: Australian GovernmentPublishing Service. Rezaei (2011) Royal delicacies at peasant prices: cross-national differences, common grounds – towards an empirically supported theory of the informal economic activities ofmigrants. World Review of Entrepreneurship, Management and Sustainable Development, 2011, vol. 7, issue 2, pages 109-154 Waldinger, R., Aldrich, H., Ward, R. and Associates (2010), Ethnic Entrepreneurs – Immigrant Business in Industrial Societies, Sage, Newbury Park, London, New Delhi. 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Financial Forecasting Checkpoint

Financial Forecasting CheckPoint FIN/200 Axia College of University of Phoenix Write a 200- to 300-word explanation of the reasons the following types of companies would need a financial forecast: brand new company, family-owned company, and a long-standing corporation. The reason type of companies such as brand new companies, family-owned companies, and long-standing companies would need a financial forecast is to develop projected financial statements; a series of pro forma.The information developed by a series of pro forma provide a sort of estimate on inventory, payables, receivables as well as what would be required for profit and borrowing. A projected financial statement provides a kind of advantage in any of the companies listed above as it gives the firm an insight on operations. A pro forma would help guide companies in deciding how to best operate and succeed.When starting a brand new company a financial forecast is essential. A financial forecast would help a brand new co mpany decide on how much inventory would be needed, cost of start up and production, and how much capital is needed. Obtaining a financial forecast would also help guide a brand new company on how much profit the company can make, whether a bank loan would be needed to start up and how many individuals can be hired.Family-owned companies need financial forecast just as much as a brand new company. A family-owned company would need a financial forecast for obtaining information from the simplest of things like how much inventory is in stock, profit sharing, expected expenses and profit for the future. A family-owned company would need a financial forecast to also make good decisions on continuing a successful business, which department needs revamped or tweaked.It is essential for a family-owned company to obtain a financial forecast to also estimate whether sales income would be enough to cover expenses and whether cutbacks need to be made. A long-standing company, even though it ha s been in business for a long time (hence the phrase â€Å"long-standing†) needs a financial forecast for the same reasons a brand new company and a family-owned company needs it. A pro forma (financial forecast) would provide a long-standing company with estimated future profit, expenses, cash budgets, and sales income. A inancial forecast can also help guide a long-standing company in making decisions on things like increasing sales, whether advertising is needed and whether certain investments prove to be worth it. Although, a financial forecast is just basic estimation of what is to be expected in the future it provides essential information that could help guide any type of company in the right direction. Starting a brand new company, a family-owned company, and a long-standing company all have something in common: producing a successful company in all aspects.

Life and Work of Leonora Carrington, Activist and Artist

Life and Work of Leonora Carrington, Activist and Artist Leonora Carrington (April 6, 1917–May 25, 2011) was an English artist, novelist, and activist. She was part of the Surrealist movement of the 1930s and, after moving to Mexico City as an adult, became a founding member of Mexicos women’s liberation movement. Fast Facts: Leonora Carrington Known For: Surrealist artist and writerBorn: April 6, 1917 in Clayton Green, Clayton-le-Woods, United KingdomDied: May 25, 2011 in Mexico City, MexicoSpouse(s): Renato Leduc, Emericko WeiszChildren: Gabriel Weisz, Pablo WeiszNotable Quote: I didnt have time to be anyones muse... I was too busy rebelling against my family and learning to be an artist. Early Life Leonora Carrington was born in 1917 in Clayton Green, Chorley, Lancashire, England, to an Irish mother married to a wealthy Irish textile manufacturer. In a family of four children, she was the only daughter, alongside her three brothers. Although she was educated by excellent governesses and sent to good schools, she was expelled from two different schools for rebellious misbehavior. Eventually, Carrington was sent abroad to Florence, Italy, where she studied at Mrs. Penroses Academy of Art. When Carrington was ten, she first encountered Surrealist art in a gallery in Paris, which cemented her desire to pursue a career as an artist. Her father strongly disapproved, but her mother supported her. Although she was presented at court when she came of age, Carrington was mostly disinterested in the niceties of society. Newcomer to the Art World In 1935, Carrington attended the Chelsea School of Art in London for one year, but she then transferred to London’s Ozenfant Academy of Fine Arts (established by the French modernist Amà ©dà ©e Ozenfant), where she spent the next three years studying her craft. Her family was not openly opposed to her artistic pursuits, but by this point, they were not actively encouraging her either. Carringtons greatest champion and patron at this time was Edward James, the noted Surrealist poet and art patron. James bought many of her early paintings. Years later, he still supported her work, and he arranged a show for her work at  Pierre Matisses New York gallery in 1947. Relationship With Max Ernst At an exhibition in London in 1936, Carrington encountered the work of Max Ernst, a German-born Surrealist who was 26 years her senior. Ernst and Carrington met at a London party the following year and quickly became inseparable, both artistically and romantically. When they moved to Paris together, Ernst left his wife and moved in with Carrington, making a home in the south of France. Together, they supported each other’s art and even made works of art, such as quirky animal sculptures, to decorate their shared home. It was during this period that Carrington painted her first clearly Surrealist work, Self-portrait  (also called  The Inn of the Dawn Horse). Carrington depicted herself in dreamy white clothes and with loose hair, with a prancing hyena in front of her a rocking horse flying around behind her. She also painted a portrait of Ernst in a similar style. When World War II began, Ernst (who was German) was immediately treated with hostility in France. He was soon arrested by French authorities as a hostile foreign national and was released only because of interventions of several well-connected French and American friends. Things only got worse when the Nazis invaded France; they arrested Ernst again and accused him of creating â€Å"degenerate† art. Ernst escaped and fled to America with the help of art patron Peggy Guggenheim- but he left Carrington behind. Ernst married Peggy Guggenheim in 1941, and although their marriage soon fell apart, he and Carrington never rekindled their relationship. Institutionalization and Escape Terrified and devastated, Carrington fled Paris and headed to Spain. Her mental and emotional state deteriorated, and ultimately her parents had Carrington institutionalized. Carrington was treated with electroshock therapy and strong drugs. Carrington later wrote about her horrific experiences in the mental institution, which also reportedly included assault, abuse, and unsanitary conditions, in a novel, Down Below. Eventually, Carrington was released to the care of a nurse and moved to Lisbon, Portugal. In Lisbon, Carrington escaped the nurse and sought sanctuary in the Mexican embassy. Renato Leduc, a Mexican ambassador and friend of Pablo Picasso, agreed to help get Carrington out of Europe. The pair entered a marriage of convenience so that her path would be smoother as a diplomat’s wife, and they were able to escape to Mexico. Aside from a few journeys north to the United States, Carrington would spend most of the rest of her life in Mexico. Art and Activism in Mexico Carrington and Leduc divorced quickly and quietly in 1943. Over the next couple of decades, Carrington spent time in New York City as well as in Mexico, interacting with the art world at large. Her work was unusual among the Surrealist community in that she did not use the works of Freud as a major influence. Instead, she utilized magical realism and the idea of alchemy, often drawing on her own life for inspiration and symbolism. Carrington also went against the grain with regards to the Surrealists’ approach to female sexuality: she painted as she experienced the world as a woman, rather than the male-gaze filtered depictions of many of her counterparts. In the 1970s, Leonora became a voice for the women’s liberation movement in Mexico City. She designed a poster, called Mujeres conciencia, for their movement. In many ways, her art tackled concepts of gender identity and feminism, making her an ideal fit to work with their cause. Her focus was psychological freedom, but her work was primarily towards political freedom for women (as a means to this ultimate goal); she also believed in creating cooperative efforts between the movements in North America and Mexico. While Carrington was living in Mexico, she met and married the Hungarian-born photographer Emerico Weisz. The couple had two sons: Gabriel and Pablo, the latter of whom followed in his mother’s footsteps as a Surrealist artist. Death and Legacy Carringtons husband Emerico Weisz died in 2007. She survived him by about four years. After a battle with pneumonia, Carrington died in Mexico City on May 25, 2011, aged 94. Her work continues to be shown at exhibitions across the world, from Mexico to New York to her native Britain. In 2013, Carringtons work had a major retrospective at the Irish Museum of Modern Art in Dublin, and in 2015, a Google Doodle commemorated what would have been her 98th birthday. By the time of her death, Leonora Carrington was one of the last-surviving Surrealist artists, and undoubtedly one of the most unique. Sources Aberth, Susan. Leonora Carrington: Surrealism, Alchemy and Art. Lund Humphries, 2010.Blumberg, Naomi. â€Å"Leonora Carrington: English-Born Mexican Painter and Sculptor.† Encyclopaedia Britannica, https://www.britannica.com/biography/Leonora-Carrington.â€Å"Leonora Carrington.† National Museum of Women in the Arts, https://nmwa.org/explore/artist-profiles/leonora-carrington.

Essay about Cancer Meds ( pharm)

Essay about Cancer Meds ( pharm) Essay about Cancer Meds ( pharm) Cancer A.Biopsy Procedure 1. Liver: have patient lie on the affected side afterwards 2. Bone marrow: hold pressue to the site for 5-10 mintues *** Be sure to use a sterile dressing over the biopsy site B.Radiation 1. Internal Radiation : have private room, warn of exposure, encourage self care, wear film badge records exposure, have a lead container in the room. Visitors cannot stay more than 30 minutes or get closer than 6 feet. No visitor can be pregnant or under 16, Remain in position to avoid dislodging the implant 2. External Radiation: skin care with mild soap, water. Don’t apply powder, ointment, lotion or perfume to the site, do not remove radiation tattoos, avoid tight clothing, do not expose skin to sun or heat Questions 1. In which situation should the nurse intervene? a. A pt with internal radiation, who’s guest is 19 years old, sneezing standing 6 feet away. b. A pt with external radiation, who is wearing a hat to avoid sun exposure c. A UAP moving the patient with internal radiation around in bed to change the linens d. A pt with external radiation who takes a bath with mild soap ANSWER: C, you wouldn’t want to move a patient around with internal radiation because it could dislodge the implant. 2. Which statement below indicates the nurse knows proper procedure after a biopsy? a. I will apply pressure to the site of a liver biopsy for 5 minutes b. I will lie a patient with a bone marrow biopsy and the affected side c. I will avoid placing any pressure on the biopsy site d. I will use a sterile dressing to cover the site. ANSWER : D Male Cancers 1. Prostate Cancer What you will see? Painless hematuria, urinary hesitancy, recurrent bladder infections, urinary retention, painful ejaculation with elevated BUN/ Creatine. Blood or bacteria in urine and a PSA above 4ng/ml Interventions: administer hormone therapy, ( Luprone, Flutaminde). use the PCA by elevating the scrotum and penis while applying ice, SCD, antiembolism stockings, instruct client on cath care. Give antispasmodics and monitor I&O Radical prostatectomy Surgery 1. Why: Prostate cancer 2. Pre- procedure: administer meds, prepare client, ensure full understanding, educate regarding complications like irreversible erectile dysfunction and refractory urinary incontinence 3. Post- Procedure: care for them similarly to an abdominal surgery, give pain meds, cath care, avoid strenuous activity avoid tub baths for 2-3 weeks. Questions Which complications are common for a radial prostactomy surgery? a. Constipation b. Erectile dysfunction c. Refractory urinary incontinence d. Pelvic pain Answers: B &C What statement made by a patient after a radial prostatectomy should the nurse correct? a. â€Å" I can’t wait to go home and take a long bath† b. â€Å" Ill need to avoid strenuous activity like weight lifting† c. â€Å" I need to avoid showers for 2-3 weeks† Answers: A &C, you want to avoid tub baths for 2-3 weeks not showers Testicular Cancer What you will see: swelling or lumps in the testes, signs of metastisis like abd masses, back pain and gynecomastia. Interventions To detect early: perform testicular self exams every month after a shower Before surgery: bank sperm After surgery: treat pain, no heavy lifting or strenuous activity for specified period Meds 1. Alkalating agents a. Use: cause cell death or mutation of malignant growth b. s/e: tremors, muscular twitching, confusion, n&v, bone marrow depression, sterility, alopecia, cystitis, cancer acute leukemia c. important info: talk to provider before receiving vaccination, report bleeding or infection, a diet low in purines is recommended, good oral hygiene with soft toothbrush, DO NOT use toothbrush when platelet count is 50,000. Reduce n & v by eating small meals and refer for dietary consult d. drugs: busulfar, carboplatin, carmustine, cisplastin, ifofamide, lomustine, mechlorethamine, melphalan,

Modern English - Linguistic Definition

Modern English - Linguistic Definition Definition Modern English is conventionally defined as the English language since about 1450 or 1500. Distinctions are commonly drawn between the Early Modern Period (roughly 1450-1800) and Late Modern English (1800 to the present). The most recent stage in the evolution of the language is commonly called Present-Day English (PDE). However, as  Diane Davies notes, some linguists argue for a further stage in the language, beginning around 1945 and called World English, reflecting the globalisation of English as an international lingua franca (2005). See Examples and Observations below. Also see: The Earliest English DictionariesEnglish LanguageThe English Manner of Discourse, by Thomas SpratGlobal EnglishHistory of the English Language: A Mini-AnthologyKey Events in the History of the English LanguageMiddle EnglishNotes on English as a Global LanguageOld EnglishSpoken EnglishWorld English Written English Examples and Observations Old English (used until the 12th century) is so different from Modern English that it has to be approached as we would a foreign language. Middle English (used until the 15th century) is very much more familiar to modern eyes and ears, but we still feel that a considerable linguistic difference separates us from those who wrote in itChaucer and his contemporaries.During the 15th century, a huge amount of change affected English pronunciation, spelling, grammar, and vocabulary, so that Shakespeare would have found Chaucer almost as difficult to read as we do. But between Jacobethan times and today the changes have been very limited. Although we must not underestimate the problems posed by such words as buff jerkin, finical, and thou, we must not exaggerate them either. Most of early Modern English is the same as Modern English.(David Crystal,  Think on My Words: Exploring Shakespeares Language. Cambridge University Press, 2008)   Standardization of EnglishThe early part of the mo dern English period saw the establishment of the standard written language that we know today. Its standardization was due first to the need of the central government for regular procedures by which to conduct its business, to keep its records, and to communicate with the citizens of the land. Standard languages are often the by-products of bureaucracy . . . rather than spontaneous developments of the populace or the artifice of writers and scholars. John H. Fisher [1977, 1979] has argued that standard English was first the language of the Court of Chancery, founded in the 15th century to give prompt justice to English citizens and to consolidate the Kings influence in the nation. It was then taken up by the early printers, who adapted it for other purposes and spread it wherever their books were read, until finally it fell into the hands of school teachers, dictionary makers, and grammarians. . . .Inflectional and syntactical developments in this early Modern English are important, if somewhat less spectacular than the phonological ones. They continue the trend established during Middle English times that changed our grammar from a synthetic to an analytic system.(John Algeo and Carmen Acevdeo Butcher , The Origins and Development of the English Language, 7th ed. Harcourt, 2014) The printing press, the reading habit, and all forms of communication are favorable to the spread of ideas and stimulating to the growth of the vocabulary, while these same agencies, together with social consciousness . . ., work actively toward the promotion and maintenance of a standard, especially in grammar and usage.(Albert C. Baugh and Thomas Cable, A History of the English Language. Prentice-Hall, 1978) The Normative TraditionFrom its very early days, the Royal Society concerned itself with matters of language, setting up a committee in 1664 whose principal aim was to encourage the members of the Royal Society to use appropriate and correct language. This committee, however, was not to meet more than a couple of times. Subsequently, writers such as John Dryden, Daniel Defoe, and Joseph Addison, as well as Thomas Sheridans godfather, Jonathan Swift, were each in turn to call for an English Academy to concern itself with languageand in particular to constrain what they perceived as the irregularities of usage.(Ingrid Tieken-Boon van Ostade, English at the Onset of the Normative Tradition. The Oxford History of English, ed. by Lynda Mugglestone. Oxford University. Press, 2006) Syntactic and Morphological Changes by 1776By 1776 the English language had already undergone most of the syntactic changes which differentiate Present-Day English (henceforth PDE) from Old English (henceforth OE) . . .. Older patterns of word order with the verb at the clause end or in second constituent position had long been replaced by an unmarked order framed by the sequence subject-verb-object or subject-verb-complement. A subject noun phrase was virtually obligatory in simple clauses other than imperatives. Great simplifications had taken place in morphology, so that the noun and adjective had already reached their present, vestigial inflectional systems, and the verb nearly so. The number and frequency of prepositions had expanded greatly, and prepositions now served to mark a variety of nominal functions. Prepositions, particles and other words frequently joined simple lexical verbs to form group verbs like speak to, make up, take notice of. Such formations as the prepositi onal and indirect passives had become commonplace. The complexity of the English auxiliary system had grown to encompass a wide range of mood and aspect marking, and much of its present systemic structure was already in place, including the dummy auxiliary do. Some patterns involving finite and nonfinite subordinate clauses had been rare or impossible in OE; by 1776 most of the present repertoire was available.However, the English of 1776 was linguistically by no means the same as that of the present day.(David Denison, Syntax. The Cambridge History of the English Language, Volume 4, ed. by Suzanne Romaine. Cambridge University Press, 1998) Global EnglishAs for the view of English beyond Britain, the tentative optimism of the 18th century gave way to a new view of global English, an outlook in which confidence turned into triumphalism. A turning point in this emergent idea occurred in January 1851 when the great philologist Jacob Grimm declared to the Royal Academy in Berlin that English may be called justly a language of the world: and seems, like the English nation, to be destined to reign in future with still more extensive sway over all parts of the globe. . . . Dozens of comments expressed this wisdom: The English tongue has become a rank polyglot, and is spreading over the earth like some hardy plant whose seed is sown by the wind, as Ralcy Husted Bell wrote in 1909. Such views led to a new perspective on multilingualism: those who did not know English should set promptly about learning it!(Richard W. Bailey, English Among the Languages. The Oxford History of English, ed. by Lynda Mugglestone. Oxford University P ress, 2006)

Picture Archiving Computer Systems Essay Example | Topics and Well Written Essays - 2750 words

Picture Archiving Computer Systems - Essay Example The PACS system has at the base the modalities, which are the imaging equipment. A Radiologic Information System manages the data and processes requests for information, billing, and scheduling of appointments. High-resolution monitors are located at workstations to view the images, or the data is transmitted to mobile devices over wireless transmission. PACS has many advantages over the traditional method of film reproduction, viewing, and storage. Digital archiving takes far less physical space and can be located offsite. The digital images can be transmitted to any area with the restrictions of geography and time. In addition, PACS allows multiple specialists to consult on a problem or offer a second opinion. The specialists can be available around the clock at any remote location. The cost savings can be significant. Staff can be restructured to reduce redundant tasks and capital equipment can be more fully utilized. While PACS has considerable advantages over the traditional film storage, it is also prone to problems. There can be hidden costs in the conversion of existing data. Infrastructure, such as transmission lines, needs to be upgraded to handle the increased data flow. The move towards an enterprise PACS solution can be daunting when making compromises of standardization against the best available technology on a departmental basis. In addition, staff will need to be retrained and skills upgraded to work in the PACS computerized environment. The concerns of data storage are considerable. As more examinations are performed and more departments begin to utilize PACS, the capabilities of the hospital or medical center may be overwhelmed. Outside application service providers will need to be hired to manage the storage, retrieval, and transmission of the data. In implementing PACS, it becomes necessary to make the data available to many individuals that may or may not require it. HIPAA has mandated requirements for the storage and transmission of this data. In addition, personal privacy of medical records has become ever more important. Security will be one of the paramount issues concerning the implementation of PACS. PACS is here to stay and will continue to grow and evolve. Hospital and PACS administrators will need to be multi-skilled to manage the flowering new opportunities. PACS has the opportunity to be a cost effective enhancement to patient care, but runs the risk of being a high-cost failure if implemented incorrectly or without prudent planning. 1.0 Introduction Daniel Federman, the Associate Dean of Harvard Medical School, once commented that, "We in medicine love progress...but we don't like change" (qtd. in Sandow and Hogben 59). Federman's comment illustrates the love-hate relationship that medicine has with the

TMA02 B300 Part 2 Policy issues Essay Example | Topics and Well Written Essays - 2000 words

TMA02 B300 Part 2 Policy issues - Essay Example The Diamond Model consists of four attributes which are interlinked and interrelated with each other. These four attributes must be present in order to ensure rapid growth and development in the industrial sector. Porter stated that national competitive advantage is based upon the application of smart and prudent strategies. Flexible, agile, and reliable government policies will assist in the creation of advanced industries. Other variables like productivity, quality, knowledge base, innovation, and creativity were identified as enhancing the competitive edge of nations. This research paper will explain the four attributes of the Diamond Model. It will analyze the impact of four attributes on national policy. Previous theories related to industrial development and production focused on the availability of human and material resources. However these theories were considered to be flawed because of their linear and simplistic line of reasoning. Most developing countries have abundant material and human resources, yet they have failed to improve economic standards of living. Porter sought to address these concerns by proposing the theory of competitive advantage. National strategy is based upon the application of smart and prudent methods. Governments should have clear and precise goals which encourage investment and business growth. Porter argued that labor intensive industries lead to the production of low level products and services (Suneja, 2002: Pg 113). Competitive advantage helps in knowledge acquisition, quality, innovation, and productivity. It creates highly efficient and effective industries that can eventually target the international market. Porter assumed that competitive advantage occurs in a systematic and methodical manner. An organization focuses on a single process or attribute in order to develop its capabilities. The systematic

Formal Analysis Assignment Essay Example | Topics and Well Written Essays - 750 words

Formal Analysis Assignment - Essay Example The art places Christ in a liminal state transforming from death to life. The picture depicted is much calm and motionless as the final moments described by the Scripture1. For an artist who painted modern paintings, religion appears as an odd space indeed for Manet’s artistic skills. The style in which he composed Christ and the angels (with a careful attention to detailed copying of costumes, models, and stage) in design relation to the other parts of the piece, it definitely sums up to a notion of admiration. By looking at the piece of the dead Christ, It is difficult to establish whether a controversial effect was Manet’s objective with the piece. The intent is obviously contentious, but the level of artistic amazement is unquestionably classic. A profound streak of color is used by Manet to thicken Jesus’s face. Closer to his forehead top, varying smudges of maroon represents the appearance of desiccated, scaly blood. Manet uses Harsh yellow hues to emphasize the tip of nose of Christ, the curves just beneath Christ’s eyebrows and the apples of his cheekbones, while his nose and sunken-in eyes sockets are depicted using darker hues. Christ’s mouth and eyes are half-open. The spread of shadow transversely on face results in his head appearing to recede in the background. The white shading of fabric covering up his lower body justly dominates the composition. On both sides of this imposing corpse of Christ, two women, costumed in bright, colorful clothes and unusual angels’ wings, appear to attend to the lifeless body. The angels’ colorful looks fail to overshadow the Christ’s body’s overwhelming grimness. Out of the combination of repugnance and beauty, pallor and color, a to tally comfortless Christ emerged. The artist is demonstrative in his pallet exploration, and there’s no mix up with the pathos created in the scene. The Dense folds of clothes that cover Christ’s body instill the artist’s mastery of

Classification essay, different types of nursing careers CNA, Essay

Classification , different types of nursing careers CNA, LVN,RN,NP - Essay Example v. Due to their low professional levels, and explanation as to why medical facilities find it more logical to apply the services of the RNs rather than LVNs should also be included as well as, the professional difference between the RNs and LVNs should also be indicated. A single RN is only supposed to supervise few LVNs which mean that, the employment of more LVNs also requires the employment of more RNs. i. This section paper aims at giving clear explanations on the duties of RNs which include the treatment of patients; educate the patients and the public regarding various medical issues and provide counseling and emotional support to patients and the deceased families. iii. In the latter parts of this section, a review as to why RNs find it more to their duty to educate patients and families on how to handle their illnesses or injuries, explaining after treatment home care wants; nutrition, diet, and working out programs; and self-provision of medication and body therapy are regarded their responsibility. iv. This section shall also include their working capacities of running general fitness screening or vaccination clinics, blood drives, and public workshops on a variety of conditions as well as, work to promote universal health by enlightening the public on caution signs and symptoms of illnesses. ii. This part shall also aim at clear description of the fact that, a Nurse Practitioner (NP) is a registered nurse (RN) who has supplementary education and preparation in a specific area of expertise such as family unit practice or pediatrics. vi. The capacity to carry out the following activities will also be featured in the paper; documentation of health history of patients, carry out physical examinations, carry out tests and procedures on patients, give solutions to health problems, treat general childhood illnesses, help in the handling of

Information Policy Essay Example | Topics and Well Written Essays - 250 words

Information Policy - Essay Example I am concerned with the issue because the government continually pushes businesses towards the edge in setting harsh legal laws concerning privacy while they fail to assist the companies in handling it. The governments set rules that ensure businesses safeguard individuals’ personal information and prevent it from leaking to a third party. While this is important, most governments fail to specify personal information that a business should not gather or distribute (Serwin, McLaughlin & Tomaszewski, 2011). They impose fines on businesses for mishandling information without guiding them. Furthermore, businesses need to secure their information and information concerning their clients to reduce leakages to third parties. My concern challenges the government to give valuable insights into the problem of managing information security instead of embracing a legislative approach. The issue is of significant interest due to the need for urgent solutions to enable businesses protect personal and other business-related information. Companies require assistance in creating information security platforms in their entire networks. I can assist them develop internal privacy policies, making agreements on network security and technology contracts, negotiating vendor contracts, and reviewing employee policies and procedures. Businesses also need advice regarding database-marketing outsourcing where they store client personal information on servers external to the companies (Schwalbe,  2000). Hence, the existence of numerous gaps in the information management sector makes the area of privacy and security

Relationship between Business Architecture and Innovation Essay

Relationship between Business Architecture and Innovation - Essay Example As the paper outlines the most familiar tactics include application of innovation through the potential use of advanced technology and maximum allocation of limited resources. However, firms or certain organizations are constantly faced with challenges that involved their customers, employees, suppliers, and various stakeholders. In other words, to effectively instigate competitive advantage, a certain firm aiming to reach its innovative edge needs to establish a secure relationship with its stakeholders and apply substantial strategies. In this paper, the proponent tries to analyse the relationship between business architecture and innovation. Furthermore, the role of business architecture in sustaining competitive advantage is included in the discussion. In order to have abounding knowledge of this issue, a certain case is included. The issue that innovation cannot be sustained without architecture in relation to Kodak is integrated in this essay. From this paper it is clear that the business architecture is structured within the bound of strategy, organization, technology, operations and leadership. All of these elements are interconnected with the customers, employees, suppliers and various stakeholders who are important agents of change within the industry. Thus, both of business’s external and internal environments are momentarily transforming from time to time. This is due to the fact that many organisations today are able to create a need for their various products and service offerings using their own best possible ways. In fact, modern marketing points out the fact that organisations create a need for their various product and service offerings.

Information Policy Essay Example | Topics and Well Written Essays - 250 words

Information Policy - Essay Example I am concerned with the issue because the government continually pushes businesses towards the edge in setting harsh legal laws concerning privacy while they fail to assist the companies in handling it. The governments set rules that ensure businesses safeguard individuals’ personal information and prevent it from leaking to a third party. While this is important, most governments fail to specify personal information that a business should not gather or distribute (Serwin, McLaughlin & Tomaszewski, 2011). They impose fines on businesses for mishandling information without guiding them. Furthermore, businesses need to secure their information and information concerning their clients to reduce leakages to third parties. My concern challenges the government to give valuable insights into the problem of managing information security instead of embracing a legislative approach. The issue is of significant interest due to the need for urgent solutions to enable businesses protect personal and other business-related information. Companies require assistance in creating information security platforms in their entire networks. I can assist them develop internal privacy policies, making agreements on network security and technology contracts, negotiating vendor contracts, and reviewing employee policies and procedures. Businesses also need advice regarding database-marketing outsourcing where they store client personal information on servers external to the companies (Schwalbe,  2000). Hence, the existence of numerous gaps in the information management sector makes the area of privacy and security

Graphic design and architecture Essay Example | Topics and Well Written Essays - 500 words

Graphic design and architecture - Essay Example Architecture and graphic design are fundamentally linked as communication tools, they may be coupled to create unique modern results, and the theory of design plays a role in cross-over of design elements between the two design disciplines. Architecture and graphic design are fundamentally applied forms of design, or those that work within a pragmatic framework and often designed for commercial applications (Andruchow). The two types of design share a fundamental goal: communication. Architectural design seeks to communicate to the viewer or occupant many different messages, ranging from practical issues such as how to navigate a building to more subjective areas, such as communicating the culture of the buildings intended occupants. Architecture used as a communication tool is particularly evident in modern constructions, such as the Prada building in New York, in which architecture is utilized to convey a brand image. The Prada building provides a unique example of the coupling of elements of graphic design with those of architectural design. The commonly accepted elements of design apply across the fields of design, and the Prada design leverages the elements of line, shape, texture, space, size, value, and color in both a three-dimensional architectural form and a two-dimensional juxtaposition of elements across the architectural form (Tuscaloosa K-12).

The Loneliest Character Essay Example for Free

The Loneliest Character Essay The loneliest character in Of Mice and Men is Crooks. Crooks is the loneliest character because he lives all alone and has no one to give him company. He is not allowed in the bunk house because he is black. In the depression era, blacks were segregated, keeping Crooks isolated and friendless. Crooks is lonely because of his race. He gets treated differently than others for example: Spose you didnt have nobody. Spose you couldnt go into the bunk house and play rummy cause you was black. Howd you like that? Spose you had to sit out here an read books. Sure you could play horseshoes till it got dark, but then you got to read books†¦ (Steinbeck 80). Crooks is treated differently in the smallest of ways. Many ways seem too small to affect some people, but they affect Crooks because of his isolation. â€Å"Maybe you guys better go. I aint sure I want you in here no more. A colored man got to have some rights even if he dont like em (Steinbeck 90). Crooks has few rights as a colored person and he desperately wants more rights. During the depression colored people were often isolated because of their race. Crooks never gets any company creating a feeling of loneliness. He even feels that he should not receive any company, for example, â€Å"You got no right to come in my room. This here’s my room. Nobody got no right in here but me† (Steinbeck 66). Crooks pushes people away creating even more loneliness. Because of this he gets bored and finally lets Lenny in. â€Å"Come on in and sit awhile† (Steinbeck 68). When Crooks lets Lenny in he feels relieved that he has someone to talk to. It is a short lived feeling. As soon as Lenny leaves he is lonely again. The seclusion created by Crooks fuels his feelings of loneliness. Crooks has inadequate social relationships, some of which is caused by his race. He is also lonely because he has no family or friends on the ranch like George and Lennie do. Crooks is defiant ly the loneliest character in Of Mice and Men.

Prayer Is Central To Our Lives As Christians Religion Essay

Prayer Is Central To Our Lives As Christians Religion Essay Prayer is central to the Christian way of life, just as Jesus always prayed to his Father in Heaven, so he taught his followers to pray. Two statements in the Gospel summarise the entire development of our prayer life: the request of the Apostles Lord teach us how to pray and the complaint of Christ could you not watch one hour with me. In understanding prayer we must be able to distinguish two things: the obligation to pray and the desire to pray. The desire for prayer is that internal attraction towards prayer. It is not a question of attitude being I ought to pray but a question of I want to pray. There is a midway stage where people say I want to do what I ought to do, this is fair and proper but is it insufficient? There has to grow within us a desire for prayer, nostalgia for prayer, a taste for prayer. For me, prayer is a surge of the heart: it is a simple look turned towards heaven, it is a cry of recognition of love, embracing both trial and jury St Therese of Lisieux. My ow n understanding of prayer is a way of communicating, talking to God. It is having a one to one relationship with God. Others see it as listening for the prompting of the Holy Spirit (www.Kaldu.org) Nowadays, we are all very busy and our minds are pre-occupied with many things, people experience the difficulties life presents to our prayers. Some prayers are spontaneous such as the Hail Mary. There are litanies which are repetitive prayers such as Mother of God pray for us and there are traditional payers. Prayer is engaging in conversation with God and his Saints and can become as natural as talking to our family and friends. Prayer is central to our lives as Christians; it can and should touch every moment of the day. Catholic prayer must and should be part of your normal life and not something extra that you add onto it. What you practice each day youll do for eternity (www.beginningcatholic.com) Some people choose to only pray in a formal way, together with others in a church. Many also pray at home, alone in the privacy of their rooms and their own quiet thoughts. Prayers said in the morning will help you to face the challenges of our day and the prayers we say at night help us to review the events of the day and we can beg for Gods forgiveness. In the past morning prayers were said during battles, to help them face the day as they were not sure if they would survive and then said prayers in the evening to say thank you. We can pray before meals, in the car and when trouble disturbs our lives. We can pray when joys lift our minds and we can say thank you to God and we can also pray for others. Just like family and friends, we depend on God for everything so it is in prayer we are able to acknowledge that dependence on Him. In the Old Testament there are psalms, these are expressions of praise and lamentation, of thanksgiving and petition. Psalms are meant to be sung and a tambourine or harp was used in the past to accompany them. Today, the psalms form the basis of the Liturgy of the Hours which is the official prayer of the church. Psalms are written about everyday emotions, there is a psalm or scripture that represents or shows what we are going through or facing in life. In our weakness we go to God and we pray, just like in the garden, when Jesus was facing his passion, He went off from them about the distance of a stones throw and knelt down and pray. Father, he said, if you will, take this cup of suffering away from me (Luke 22. 41-44). This showed the humanity and weakness of the three disciples when they fell asleep. Prayer should never be divorced from life, nor a bolt on to the life of the school but it must underpin all we do and who we are. It is to the extent that we are rooted in prayer, both communal and solitary, that we will be able to discover our mission and have the strength to carry it out. A Catholic education provides children with academic excellence enhanced with traditional Christian values. Catholic schools set out to guide and encourage children to explore Gods creation and to discover something of the creator, so prayer and worship give children the greater understanding of the teachings of Jesus; give them a greater understanding of the life of Jesus; it develops a sense of curiosity; a sense of joy and fun; encourages forgiveness; helps them to come to terms with sorrow and how to engage in symbolic action. As teachers, we model respect for all and on acceptance of each childs talents, abilities and personal challenges. We create a safe loving environment that encourages ch ildren to believe in their capabilities and to work toward their potential. From birth, children try very hard to communicate so the first and most powerful influence on our childrens prayer life will be our own. Prayer is a gift of God Gift is a good word to describe prayer because praying is not something we can do of ourselves, we do not know how to pray as we ought, prayer is a gift God must give (www.cptryon.org/prayer/child) It is our job to help children use this gift and connect faith to life so that prayer informs practice and is integrated into practicalities of our everyday lives. How we pray and the words we use will be the role model that can either liberate or sadly also inhibit the children. We need to help young children entrusted to our care develop and grow in their own understanding of prayer. Even though we are role models for prayer, modelling does not mean we should dominate or talk too much; we must also listen and invite them to participate. Prayer in the classroom can give children firsthand experience of the different roles of communal prayer. Class assemblies are an ideal method of encouraging children to pray. A bible story is a good beginning, the story is read followed by a class discussion on what the story means for us. The children can try and act out the story in small groups and they can choose the most effective bits from the acting that they would like to include. All children are encouraged to participate in speaking. Children can write their own prayers in relation to the bible story. Some children can use puppets to show the audience the story. Parents and children in the school are invited to watch the assembly; this shows the importance of how the children are part of a bigger family, not just at home but of church and prayer life. When children pray they: Give glory to God Celebrate all that is good Say thank you for life Provide opportunities to reflect upon what is meaningful, significant concern for them. Doing prayers in lots of different creative ways can be fun and has its place in childrens work. We know children flourish best where there are safe boundaries within which they can relax. A safe place allows them the freedom to experiment and express themselves in prayer. Prayer should always be appropriate to the age of the children. To lead children into a habit of prayer is to have a simple focus; this could be a song, music, a lighted candle, a cross. It could be a piece of craft which has come out of the days work. A picture is always a great focus, especially a global picture as it reminds the children they are talking with the creator of heaven and earth. It is important to make a sacred place in schools for prayer; it doesnt have to be a place where we all go together. If there are images these need to be selected carefully, not too many otherwise they could distract the children from their thoughtful time. When planning prayer with children we need to keep it short and simple. When they are composing their own prayers they need to know what they are praying about. Prayer creates community unity between people unity of purpose. It is important to listen carefully to childrens prayers and to learn from them. It is also crucial to listen to their silences as these are of course also prayers. Like with many things, the simplest way is very often the best way. There are so many activities we can do in school that will encourage and develop prayer. Daily assemblies, regular visits to the Cathedral, altars in class, singing hymns, prayer books made by the children, these can be sent home so they can share their prayers with families. We could have a prayer box where children, when old enough, write their prayer down and place it in the special box, other children can draw their prayer. A variety of colours of paper can be used to express the moods of prayers. In our school, we are lucky enough to have a prayer garden, the children can tie a ribbon to the tree and take a moment to say a prayer or have some thoughtful time. Our staff meetings begin with a reflection or prayer so it is not just the children who are encouraged to pray in a school environment. Circle times allow all children to participate in prayers, passing a cross or special object around in turn. In school it is vital to teach the children to pray also to saints. Our children need to know who St. Joseph is, what his beliefs were, why is our school called after him. They will realise what an important man he was as over half the schools in our diocese are called St. Joseph. They will learn that he is the protector of the Holy Family and the importance of him. Children are novices at life in general and find many tasks and demands they do in school full of uncertainty. They are more limited than adults in how much they can attend to and memorise. Prayer develops the spiritual lives of the children but has to be achieved at their pace and understanding. We all need to pray for an increase of faith. When life goes smoothly we do not see a need to pray but when things go wrong we realise the importance of them. Prayer is a very intimate and personal experience. The good habit of prayer that is nurtured and encouraged will help children later on in their adult journey of faith. Number of Words 1836

Internal Co-op vs. External Co-op: Is There a Difference? :: Journalism Journalistic Essays

Internal Co-op vs. External Co-op: Is There a Difference? Paul Ethier, a 20-year-old middler entrepreneurship major at Northeastern University, stands at the Information Center in the Curry Student Center on a busy Friday afternoon. In freshly pressed khakis and a slate blue button down shirt, he smiles as he chats casually with one of his employees. Two floors above, Frank Grajales, a middler entrepreneurship and MIS major, sits at the scheduling desk, beside his employees, booking reservations for the student center meeting rooms. Besides the obvious, what do these students have in common? They both are co-op students employed by Northeastern University. The co-op department places students in co-ops with outside companies as well as in positions within Northeastern. According to Doreen Hodgkin, Senior Associate Dean for Administration in the Division of Cooperative Education, the university offers a variety of co-op jobs in most on campus departments. They range from jobs in the Registrar’s Office to the Admissions Office and Public Relations Department. There are also jobs in the Career Services Department as well as managerial positions and a co-op at WRBB, the campus radio station. There are only a few locations on campus, such as Lane Health Center, who do not hire co-op students for confidentiality purposes, Hodgkin said. Ethier manages the Information Center and Game Room in the student center. He oversees 26 work-study employees and his tasks range from hiring and scheduling employees to running staff meetings to managing game room revenues and organizing tournaments. He makes decisions on what games and programs to provide in the game room. Ethier said he was first attracted to the job because he enjoys arcade games and was looking for a managerial position. He thought the job would be a great way to combine his interests and to build his resume and did not think he could find a similar experience anywhere else. Grajales manages the scheduling desk in the Curry Student Center, which is a busy hub responsible for all activities going on in the student center. Grajales’ tasks include managing a work-study staff of 11, hiring and scheduling new employees, taking reservations for rooms and database entry. He also deals with and resolves conflicts with room reservations. â€Å"To some people, I’m sort of a figurehead,† said Grajales. Grajales first interviewed for a different position within the student center, but was offered the scheduling desk job instead. After speaking with his future manager he thought it seemed like a fun environment to work in, which proved true when he began working there.

Marketing Nestle

Nestlà © Purina Pet Care Company (NPPC) has been in existence for 115 years. Nestle’ is a pioneer in pet food and the North American market leader and has consistently demonstrated solid financial results. In 2010 Nestle’ Purina Pet Care Co. or (NPPC) were the proud recipients of the Malcolm Bridge Award.Companies who are honored with this award are achievers of pure performance excellence. The president of the United States presents the Malcolm Bridge award to companies who have demonstrated quality management and therefore they are recognized in an effort raise the awareness of excellence within our business world (ASQ.org, 2013).What marketing elements did NPPC utilize as possible contributors to receiving such an honor? The product mix of this company is diverse and includes a product line consisting of items for both cats and dogs. The width of the product mix includes; dry dog food, wet dog food, dog treats, dog litter, dog training pads, dry cat food, wet cat fo od, cat treats and kitty litter (purina.com, 2013).The second part to the product mix is the depth. According to Lamb, Hair and McDaniel, â€Å"the product line depth is the number of product items in a product line† (2012, pg. 159). NPPC offers eleven products in the cat product line and thirteen products in the dog line. Together these make a good product mix.NCCP also has some major elements in their brand name, some of which are very familiar for those who have pets. The brand names include those such as Purina Alpo, Purina One, Purina Dog Chow, Friskies, Tidy Cats and Fancy Feast to name a few. The major elements of this brand would be the push for healthy pet food which in turn makes a healthy pet, all the while offering nutrition and making both the owner and the pet happy.In order to create a happy customer there are service characteristics that must be met. NPPC offers several. To mention a few let’s begin with the some of the most important service characteri stics. One critical intangible service would include NPPC’s quality. They provide large volumes of their products with a proven track record of consistently high quality and very limited defects or issues. NCCP also creates customer loyalty, healthier pets and longevity by providing a quality product (baldridge.nist.gov, 2010).Along with quality NCCP offers excellent customer service and provides dedicated service teams to insure this service is maintained. Ethics would be another intangible service possessed and research is done to ensure cat and dogs are always treated humane. NCCP participates in a formal ethics program and stays involved in the community. They are also listed as a best place to work (baldridge.nist.gov, 2010).Finally, the dedication to service quality is proven by five different components. The first of which is reliability. NPPC is labeled a most trusted pet care company and strive to earn to more every day by being reliable (baldridge.nist.gov, 2010). R esponsiveness and providing prompt service is measured continually and new innovation and new product development has helped continuous improvement in this area (baldridge.nist.gov, 2010).Assurance has been achieved by proving that NPPC cares about the costumers and their pets. The ethical research done to ensure the nutritional values of each and every product speaks volumes (baldridge.nist.gov, 2010).Empathy is very high on the list of ser quality objectives. This is proven by the massive research, surveys and studies done to make sure each customer has a voice and each pet gets the personal attention they need to have a long and prosperous life. The knowledge of the customers, pets and retailers is unparalleled (baldridge.nist.gov, 2010).Last but not least are the tangibles. The manufacturing and distribution of NPPC products are an example of a tangible service that is performed with excellence and technology of equipment and supplies are updated consistently and held at very hi gh standards. The customer service reps are also held to  standards and treat each retailer, customer and pet with the very highest regards at all times. It is very apparent looking at the track record of NPPC, why they received the Malcolm Baldrige Award. Every element of the company is held to the highest standards possible and the care and attention provided to their customers is phenomenal. Many companies could learn some valuable lessons by looking at the achievers of this highly honored award.

Developing Yourself as an Effective Team Member (M2.34)

DEVELOPING YOURSELF AS AN EFFECTIVE TEAM MEMBER (M2. 34) Understanding teams and teamwork The difference between a team and a group is that a team is internally organized, with specific roles for different members of the team. They all have the same aim and goal. A group is just a collection of people with something in common but each individual has a different goal.The  Forming – Storming – Norming – Performing  model of  group development  was first proposed by  Bruce Tuckman  in 1965, who maintained that these phases are all necessary and inevitable in order for the  team  to grow, to face up to challenges, to tackle problems, to find solutions, to plan work, and to deliver results. A group will become a team when the members understand the value of being together, personally and professionally, individually and organisationally. Their aims and objectives become one and it becomes well known that their goal will be best achieved through mutual support.Likewise, these factors also indicate when a group will become a team: * each team member’s viewpoint is respected and considered * regular meetings are held between team members and progress is observed * there is the feeling of trust and members are encouraged to apply their individual skills and talents to the task * sense of ownership is inculcated in all members * conflict is viewed as an opportunity for new ideas, creativity and improvement An example of when a group will become a team:A group of people walk into a lift. They all have different goals and agendas for being on the lift. The group becomes a team when the lift breaks down. Now they all have the same goal: Get out of the lift! The characteristics of a good team are: a clear, elevating goal understood by all, a results-driven structure, competent members who trust the judgement of others, unified commitment, a collaborative climate, and standards of excellence, principled leadership and members willin g to take risks.The advantages of working in a team are a combination of strengths you can get a good range of abilities, fields of expertise and personality types, a range of opinions: a group meeting is often very useful for ironing out flaws in a plan, testing it out, spotting pitfalls, divided responsibility: the team structure allows those who have strengths in a particular area to take more responsibility for that area, team spirit, opportunity to learn from others and to share ideas, motivation and a sense of belonging. Importance of communication within a teamTeam communication is significant because it has the  ability  to either build the team or tear it down. When communication is absent or ineffective in a team, the team unity will suffer. There will be lack of vision, motivation and purpose for existing. Where there is effective group communication, the group operates with one mind, spirit and common goal. Without team communication there is confusion, misunderstand ings and unhappy members. Group communication allows members to freely express themselves, and can provide accurate and comprehensive information.Communication in a team creates an environment of safety and security. Communication barriers: Language Language may act as a barrier to communication  even when communicating in the same language. The terminology used in a message may act as a barrier if it is not fully understood by the receiver. For example, a message that includes a lot of specialist jargon and abbreviations will not be understood by a receiver who is not familiar with the terminology used. DeafnessIn many instances hearing people will not take the time or make the effort to communicate with deaf people effectively. This is possible because they feel embarrassed or have no understanding of deafness. The deaf person feels frustrated and isolated from using vital services and support that have a right to access. Cultural Cultural barriers are a result of living in an e ver shrinking world. Different cultures, whether they are a societal culture of a race or simply the work culture of a company, can hinder developed communication if two different cultures clash.Deal with conflict in a team Some examples of behaviour that cause conflict in a team are: * putting the blame on someone else for your mistakes * force your own ideas on people * interrupt people when they are talking One method of reducing the first type of behaviour is admitting when you are in wrong or when you make a mistake and apologise to the rest of the team. Review own performance as a team member Belbin’s team roles are used to  identify people's behavioural strengths and weaknesses in the work place.This information can be used to: * Build productive working relationships * Select and develop high-performing teams * Raise self-awareness and personal effectiveness * Build mutual trust and understanding * Aid recruitment processes My team role is a co-ordinator and I feel I do fit my role when working in a team. I think I do perform well because I am confident and can express my ideas and viewpoints clearly. I do not hesitate to challenge or pick out the flaws out of other team member’s suggestions.What I do well is I am able to take control and lay down some discipline and order, I can listen to everyone’s opinions and ideas and I can include all team members. What I could do better is to be a little less demanding, less intimidating and control my temper as I get impatient with team members who are not willing to contribute. I could reduce my impatience by adopting a more calm; gentle but firm approach towards those team members who are not contributing as well I would want them to.

Swot Analysis: Pepsi

SWOT Analysis: PepsiCo Diversification Strategy in 2008 Name Course Instructor Name Date PepsiCo Diversification Strategy in 2008 PepsiCo History †¢ PepsiCo is the second largest snack and beverage company in the world. Established in 1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola, Mountain Dew, Fritos, Lay’s, Cheetos, and Ruffles, they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998, two largest bottlers (Pepsi Bottling Group/PepsiAmericas) in 2010 and Wimm-Bill-Dann (dairy products) in 2011, and the merger with Quaker Oats in 2001. Profits generating $39. 5 billion in net revenues in 2007 leading to 19 products each generating $1 billion in worldwide retail revenues in 2010. Some of the most popular inclusions have been Quaker Oats, Gatorade G2, Tiger Woods signature sports drinks, Cap’n Crunch cereal, Aquafina, and Aunt Jamima pancake mix. In keeping up with consumer health and wellness concerns of reducing saturated fats, cholesterol, trans fats, and simple carbohydrates, PepsiCo created better-for-you and good-for-you products under the Power of One alliance strategy which focused on increasing customers tendency to purchase more than one PepsiCo product during each visit. A quite ingenious innovation! †¢ †¢ SWOT Analysis Strengths Branding Diversification Distribution Weaknesses Overdependence on Snacks & Non-carbonated drinks Large Size Low Productivity Opportunities Broadening of Product Base International Expansion Growing Snacks of new flavors and Bottled Water market in U. S. Threats Decline in Carbonated Drink Sales Potential Negative Impact of Government Regulations Intense Competition Potential Disruption Strengths Branding †¢ PepsiCo’s top brand is its most recognized brand in the world, Pepsi, followed by its 155 varieties of Frito-Lay, PepsiCo beverages, Tropicana, Gatorade, and Quaker Oats brands. Most PepsiCo brands reached number one or two positions in their respective categories and has â€Å"24 other global and local brands with annual retail sales ranging from $250 million to $1 billion, including Sobe, Naked, AMP Energy, Propel Zero, Sabritas, Gamesa, Lebedyansky, Aunt Jemima and Rice? A? Roni . † (PepsiCo website) In2008, Frito-Lay was the top selling chip brand in the U. S. and Propel Fitness Water was the leading brand of functional water; In 2007 it was Gatorade, propel, and Aquafina with a 76 percent market share. Three initiatives leading the industry were â€Å"convenience, a growing awareness of nutritional content of snack foods, and indulgent snacking. † (Gamble & Thompson, 2012, pg. 426) The strength of these brands is evident in PepsiCo’s presence in 200 countries and proven in it’s 2007 net revenues of $39. 5 billion globally and annualized revenues of $60 billion in 2010. (PepsiCo website) The company has the largest market share in the US beverage at 39%, and snack food market at 25%. Such brand dominance insures loyalty and repetitive sales. †¢ Diversification †¢ PepsiCo’s diversification not only integrates snacks (chips), ready-to-drink teas, juice drinks, flavored/bottled water, as well as breakfast cereals, cakes and cake mixes, but its brands are catered to its international franchise such Crujitos corn snacks, Fruko beverages, and Crueslic cereal sold in the UK, Europe, Asia, Middle East, and Africa. All the various products plus a multi-channel distribution system, and its 300,000 team of professionals that thrive on collaboration and respect were led by three CEOs (Enrico, Reinemund, Nooyi); all of which served to insulate PepsiCo position as the â€Å"world’s second largest food and beverage business†. (PepsiCo website) Distribution †¢ The company delivers its products through direct-store-delivery (DSD) from manufacturing plants and warehouses to customer warehouses and foodservice and vending distribution networks to retail stores. PepsiCo website) These delivery options allow maximum visibility and appeal (DSD), costs savings for fragile/perishables with lower turnover (customer warehouse), and the use of third party distribution services (foodservice/vending) to schools, stadiums and restaurants reducing stock-outs. All are based on â€Å"customer needs, product characteristics, and local trade practices†. (PepsiCo website) Weaknesses Overdependence on Snacks and Non-carbonated drinks †¢ PepsiCo failed to focus on its main brand, Pepsi. Although sales of carbonated drinks was considerable his, it was carried by it’s non-carbonated which increased revenues 5 percent; consequently, carbonated revenues dropped 3 percent the same year, 2007. †¢ The company focused on more healthy products by trying to develop new sweeteners and acquiring Izze lightly carbonated sparkling fruit drinks in 2007. It failed to strengthen its position in the U. S. to out beat Coca-Cola and lagged 10 percent in 2007; bumping PepsiCo to the number two position of nonalcoholic beverage producer. (Gamble & Thompson, 2012, pg. 430) Large Size †¢ Despite its international presence, 48 percent of its revenues originate in the US. (Gamble & Thompson, 2012, pg. 431) This leaves PepsiCo vulnerable to the impact of changing economic conditions. Large US customers could exploit PepsiCo’s lack of bargaining power and negatively impact revenues. Acquisition of Pizza Hut, Taco Bell, and KFC initially proved beneficial but continued growth in snack food and beverage acquisitions deemed its strategic-fit benefits existing between restaurants and its core beverage and snacks were difficult to capture. Benefits were offset by fast-food industries fierce price competition and low profit margins. (Gamble & Thompson, 2012, pg. 423) †¢ â€Å"Its value chain consists of 230 plants, 3,600 distribution systems, and 120,000 service routes around the world. (Gamble & Thompson, 2012, pg. 436) Low Productivity †¢ Low profit margins on PepsiCo’s international business demanded the need for a new organizational structure leading to the 2008 realignment creating a three division structure under one roof with six reporting segments: Frito-Lay North America, Quaker Foods North America, Latin American Foods, PepsiCo Americas Beverages, United Kingdom & Europe, and Middle East, Africa & Asia. (Gamble & Thompson, 2012, pg. 36) In an article from the Dow Jones & Company, dated 21 November 2012, it reports a disappointing year for Pepsi and the speculation that PepsiCo may be reconsidering its refusal to create separate global snacks and beverage companies. † (Proquest) Opportunities Broadening of Product Base †¢ PepsiCo seized opportunity of potential weaknesses by acquiring Mexico’s largest Pepsi bottler, Pepsi-Gemex SA de CV, for $1. 26 billion capitalizing Mexico’s number one producer of purified wa ter. (Gamble & Thompson, 2012, pg. 34) In addition, the two largest bottlers (Pepsi Bottling Group/PepsiAmericas) in 2010 and Wimm-Bill-Dann (dairy products) in 2011, and the merger with Quaker Oats in 2001. †¢ It continues to broaden its product base by introducing what consumers want most: Healthier snacks and drinks, convenient snack size portions, and introducing multiple flavors to the needs of various cultures. These initiatives will enable PepsiCo to adjust to the changing lifestyles of its consumers and appeal to its international customer base. International Expansion †¢ PepsiCo is focused on expanding Gatorade into 15 additional countries, Tropicana into 20 new markets, and Lipton into five international markets in 2012. (Gamble & Thompson, 2012, pg. 434) Its expansion into international markets and a lessening its dependence on US sales in addition to the company plans on major capital initiatives in China will increase their global customer base. Growing Snacks of new flavors and Bottled Water market in US †¢ Products such as Aquafina, and Propel are well established products and in a position to ride the upward crest. PepsiCo products such as, Doritos tortilla chips, Cheetos cheese flavored snacks, Tostitos tortilla chips, Ruffles potato chips, Sun Chips multigrain snacks, Rold Gold pretzels, benefit from a growing savory snack markets.. Threats Decline in Carbonated Drink Sales †¢ Soft drink sales have decline by as much as 2 percent from 2005 to 2007 due to a health conscience society. Fruit beverages went down slightly and others stayed relatively the same. The future state of the economy and additional emphasis on health could drive these numbers in the negative direction. Potential Negative Impact of Government Regulations †¢ Manufacturing, marketing, and distribution of food products may be altered as a result of state, federal or local dictates. In 2000, PepsiCo experienced FTC setbacks due to concerns over the merger of Gatorade and that it might give the company too much leverage in negotiations with convenience stores. The FTC stipulated that PepsiCo could not jointly distribute Gatorade with soft drinks for 10 years. (Gamble & Thompson, 2012, pg. 423) This could have set them so far ahead of their number one competitor to stay number one. There’s also been talk about the ingredient, acryl amide, suggesting it could cause cancer if consumed in significant amounts in rats. If the company has to comply with a related regulation or add warning labels, it could have negative impacts. Intense Competition †¢ The Coca-Cola Company is PepsiCo’s primary competitors. Intense competition may influence pricing, advertising, sales promotion initiatives undertaken by PepsiCo. Potential Disruption †¢ The economy is unstable and people are cutting back on spending. Although people want to eat and drink healthier products, the costs to eat healthier is more expensive so the changes to make healthier snacks need to stay reasonable. Another potential threat are the generic brands most stores sell that appeal to the penny pincher during hard times. Alternatives Smaller packaging †¢ PepsiCo could expound on making smaller portions to all their products that have high sale rates. Selling in bulk at cheaper prices is another option for the residential and business arena. Advertisements †¢ Promote their products through effective marketing strategies. Utilize internet, facebook and other resources that hit thousands at one time but isn’t expensive. Do funny advertisements like the Super Bowl ones more often. These are things people remember and talk about for long periods. Intense Competition †¢ The Coca-Cola Company is PepsiCo’s primary competitors. Intense competition may influence pricing, advertising, sales promotion initiatives undertaken by PepsiCo. The economy is unstable and people are cutting back on spending. Although people want to eat and drink healthier products, the costs to eat healthier is more expensive so the changes to make healthier snacks need to stay reasonable. Another potential threat are the generic brands most stores sell that appeal to the penny pincher during hard times Potential Disruption Due to Labor Unrest – †¢ Outsource jobs to other countries to benefit their needs but provide job opportunities to people in the U. S. This provides added growth at home and abroad while not jeopardizing at home support. Assessment †¢ PepsiCo has held their own for decades and have grown into the global market becoming diverse in the snack industry, carbonated and non-carbonated drinks, and incorporating new seasonings and spices to appeal to the local nationals. Pepsi has a large loyal group of customers that they need to stay attuned to and ensure they offer incentives for being so loyal. Offering discounts is a great way to not only keep customers, but it helps gain new customers. Overall, Pepsi has achieved success and stayed in the running. Although they were bumped down to number two, it seems as though the take great care in addressing lessons learned and are not fast to make a rash decision as they Dow recently reported that I mentioned above. They have cross-communication and rotate managers to keep them fresh on new initiatives and this puts fresh eyes on the situation to better capture new ideas and identify potential shortfalls. PepsiCo commitment is to deliver sustained growth. They offer a wide variety to meet the needs and preferences to satisfy fun to contributing to healthier lifestyles. It has a solid foundation and is only going to progress back to the number one position in the future. I think it needs to continue what it’s doing but not over extend themselves to where they lose focus on what started them in the first place, their number one product, the Pepsi. Which happens to be my favorite soda! †¢ †¢ †¢ References PepsiCo, (n. d. ). PepsiCo. Retrieved from http://www. pepsico. com/ on December 12, 2012 PepsiCo, (n. d. ). PepsiCo. Retrieved from http://www. pepsico. om/Download/PepsiCo_Quick_Facts. pdf on December 12, 2012 Bary, A. , (2011). Don't Rule Out a Pepsi Breakup Yet. Barron's, 91(47), 20. Retrieved from http://proquest. umi. com/pqdweb? index=0&did=2526832001&SrchMode=1&sid=9&Fmt=3&VInst=PROD&VType=PQD& RQT=309&VName=PQD&TS=1323732097&clientId=74379 on December 12, 2011, (Proquest Document ID: 2526832001). Gamble, J. E. , & Thompson, A. A. , (2011). Essentials of Strategic Management: The Quest for Competitive Advantage. (2nd ed. ). New York: McGraw-Hill